Optable opens the door to frictionless data collaboration with integration of netID – Capital News 360

The SaaS data collaboration platform’s announcement means that clients in Germany, Austria and beyond will be able to make netID part of their private identity graph directly within their Optable Data Collaboration Node.


London, UK – 15th September: Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announces its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier. 


The European netID Foundation was established in March 2018 with the goal of creating a European single sign-on solution across all industries and internet services. With netID Privacy Centre, users can manage their consent for multiple internet services transparently and in compliance with European data protection regulations. 


With this announcement, Optable clients which also support netID can now take advantage of the following functionality:


  • Include netID as part of their private identity graph within their Optable Data Collaboration Node.
  • Open secure, purpose-limited clean rooms which use netID as the match key between partners. 
  • Activate ad and marketing programs using netID.


This is an exciting announcement for Optable clients and prospects in the 

region and will enable reach of close to 38 million users in Germany and more than 2 million in Austria. 


“Our mission is to connect the world’s audience data securely,” says Vlad Stesin, Optable’s Chief Strategy Officer and Co-founder. “As the use of data clean rooms ramps up across the ecosystem, establishing the principle of easy-to-use online platforms on which companies can safely connect data without violating user privacy, the principles of interoperability and frictionless collaboration remain embedded within our product.”


“Optable continues in its mission to securely connect the world’s audience data by enhancing secure collaboration between advertisers and publishers. With this development, it is further removing barriers to entry – making the data clean room approach to collaboration easier and more efficient for the entire advertising ecosystem. Ultimately, we seek to make it as easy as possible for our customers to collaborate,” adds James Prudhomme, CRO.


“To solve the addressability challenge, data clean rooms and ID providers should  work together. Net ID and Optable are both focused on shaping an online marketing world without third-party cookies and now Optable customers can seamlessly integrate netID into their private identity graph; enabling data sovereignty and reducing dependence on the large walled gardens. This is great news for netID customers and even better news for the open web,” comments Jörn Strehlau, CEO of the European NetID Foundation.


Optable enables safe, secure and privacy-preserving audience analysis as well as robust, direct activation capabilities. Its user experience is designed for ad operations, media planners and marketers through a simple user interface.


About Optable


Optable is a data collaboration and clean room solution designed for the advertising ecosystem in the age of privacy. The product was inspired by the radical transformation in how audience data is governed, connected, and activated. Optable takes an end-to-end approach to data collaboration and is integrated with ad delivery platforms for secure activation, making it possible to deploy campaigns directly from a clean room. It is the only clean room solution that offers frictionless collaboration and interoperability enabling customers to safely and securely match audience data with any partner. For more information, please visit: https://optable.co/


About European Net ID Foundation: 


The European netID Foundation was established in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1 and United Internet with its brands WEB.DE and GMX. With an independent market solution, the foundation supports Internet offerings from all industry sectors with the implementation of the new European data protection law and for this purpose has created the open login standard netID. The initiators of the foundation together reach around 50 million unique users every month and together have more than 38 million active accounts. The foundation is explicitly open to additional partners and initiatives. Further information is available at www.enid.eu.